AdTech is a diverse range of technologies and solutions for marketing and managing all aspects of advertising across multiple channels, including digital, mobile, video, social media, and so on. AdTech companies provide as many services as there are marketing options and support management, design, analytics, automation and optimisation of digital and analogue advertising.
It is a field that Splento knows well – so here is a list of some of the top players currently working across the globe to help you improve your advertising impact.
Adverty
Adverty is the next-gen advertising headless cms platform, specialising in immersive in-game advertisements. Adverty uses its original BrainImpression algorithm to overcome the problem of viewability in digital advertising. The platform also enables content creators to monetise with easy-to-integrate, non-intrusive native advertising.
2016 – Stockholm, Stockholms Lan, Sweden
Niklas Bakos
Total funding: $3.8m
Amplience
Amplience is has pioneered a marketing technology to power its API-first headless cms platform for enterprise retail.. This platform empowers retailers to create and manage interactive content to increase sales at a faster rate. Amplience is currently used by more than 350 of the world’s leading brands.
2008 – London, UK
James Brooke, Rory Dennis
Total funding: $78.3m
Brave
Brave is the developer of an online web browser whose focus is increasing browsing speed, safety, and security for users, as well as growing ad revenue share for content creators. Brave aims to improve digital advertising with the introduction of micropayments and revenue share agreements for publishers.
2015 – San Francisco, California, USA
Brendan Eich, Brian Bondy
Total funding: $42m
Freespee
Freespee is a cloud communication platform designed to make marketing, sales and service more efficient by delivering a personalised and fulfilling conversational experience for the consumer. Freespee does this by recognising revenue gaps across clients’ funnel, via its location-based, mobile click-to-call advertising, and analytics offerings. The platform also offers lead management automation to provide companies with consumer insight across the sales funnel.
2009 – London, UK
Carl Holmquist, Tobias Lindgren
Total funding: €24m
Freewheel
FreeWheel is a platform that is providing video ad campaigns to enable the premium video industry to thrive in an increasingly complex ecosystem. FreeWheel manages the economics of content for the enterprise-class world of entertainment.
2007 – San Francisco Bay Area, USA
Diane Yu, Doug Knopper, Jon Heller
Total funding: $47.6m
GWI
GWI is a target audience company that uses survey data and analytics to provide global consumer insight to the world’s leading brands, communication agencies, and media organisations. Clients such as Twitter, Google, Spotify, WPP, IPG, and Omnicom Group subscribe to the platform to gather in-depth insights into audience behaviours, attitudes, and interests of their customers, allowing them to enhance their services.
ID5
ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers. The AdTech company aims to improve online advertising for consumers, media owners, and advertisers while driving sustainable growth. ID5 pioneers its transparent, scalable, and privacy-compliant identity infrastructure to enable publishers to better monetise their audiences, and run effective ad campaigns.
2017 – London, UK
Mathieu Roche, Pierre-Antoine Durgeat, Scott Menzer
Total funding: $7.2m
Web: https://id5.io/
InfoSum
InfoSum is the creator of a decentralized platform, intending to remove the trust barriers between progress and privacy. The InfoSum platform enables advertisers to collaborate with media owners, data providers, and other advertising technology firms by securely sharing data, without requiring the underlying data to be moved or pooled.
LoopMe
LoopMe is an AdTech startup that is ‘closing the loop on brand advertising’ through AI, attribution, and analytics to deliver measurable uplift in brand outcomes. LoopMe’s technology is used predominantly for mobile in-app gaming and video ads, where users are given the option to view advertisements, as opposed to having to sit through imposed pop-ups. Their software also optimises media and ad delivery to improve conversions.
2012 – London, UK
Marco Van de Bergh, Stephen Upstone
Total funding: $32.2m
Web: https://loopme.com/
Novatiq
Novatiq is an AdTech startup that specialises in privacy-first identity solutions to empower telcos, brands, and publishers to verify and reach their audiences. Novatiq uses technology to create advertising as a service; not as an interruption. The company’s web-based service allows companies in the telecommunications sector to sell anonymised customer data to advertisement agencies, for the personalisation of mobile advertising, without compromising personal data.
2019 – Cwmbran, Monmouthshire, UK
Jonno Hulford-Funnell, Tanya Field, Tom Wills
Total funding: $4m
Ogury
Ogury is a mobile brand advertising startup that has created the Ogury Advertising Engine. The Ogury Advertising Engine is an integrated stack; designed and optimised for branding campaigns on mobile, brand performance, privacy protection, and sustainability. The engine is powered by user choice to offer relevant ads, anchored in privacy protection.
2014 – Paris, Ile-de-France, France
Jean Canzoneri, Jonathan Ferrebeuf, Jules Minvielle, Mathieu Desve, Thomas Pasquet
Total funding: $92m
Permutive
Permutive is a SaaS advertising data management tool for publishers. Permutive’s platform provides users with access to secure privacy, scalable analytics, and live targeting features to gain intuitive first-party data for publishers. With Permutive publishers can increase their targetable ads and make a return on investment.
Podcorn
Podcorn is a self-service marketplace connecting podcasters with advertisers for native sponsorships. Podcorn enables brands to easily connect to suitable podcasters to create authentic messages that truly speak to listeners across audio platforms.
2019 – Los Angeles, USA
Agnes Kozera, David Kierzkowski
Total funding: $2.2m
Pollen
Pollen is a software-as-a-service platform for events marketers specialising in the areas of events, travel, festivals, entertainment, experiences, membership, and youth culture. Pollen works by encouraging users to share group experiences with friends with rewards in return. Pollen partners with brands including Live Nation, MGM Resorts, and Universal Music Group, and integrates with ticketing providers such as Ticketmaster, Eventbrite, Priceline, Stubhub, and more. Pollen currently has 35k members globally sharing their experiences.
2014 – London, UK
Callum Negus-Fancey, Liam Negus-Fancey
Total funding: $88.5m
Web: https://pollen.co/
Prizeout
Prizeout is a performance-based ad-tech company that connects customers withdrawing money with brands looking to capture their spending. These brands can then improve customer acquisition, retention, and loyalty by giving customers a better withdrawal experience by offering faster access to their funds, at a higher value.
2019 – Greater New York Area, USA
Brendan Grove, David Metz, Matthew Denham, Richard Blankenship
Total funding: $12.5m
Qubit
Qubit is a software developer that specialises in personalization at scale for e-commerce companies. Ecommerce companies work with Qubit to improve their understanding of their customers and use this knowledge to influence them to increase profits, gain loyalty from customers, and become more efficient. Qubit enables eCommerce retailers to provide targeted ads, based on their visitors’ web-browsing history which helps to increase sales conversions.
2010 – London, UK
Daniel Shellard, Emre Baran, Graham Cooke, Ian McCaig
Total funding: $74.9m
Realeyes
Realeyes is a startup that harnesses the technology of computer vision and emotion AI to enable companies to drive growth. Realeyes’ cutting-edge software uses facial expression data from site visitors’ webcams to analyse their emotional response to advertising. Over 150 leading marketers and publishers such as AT&T, and Warner Media are using Realeyes to measure human response at the speed and scale of AI.
2007 – London, UK
Elnar Hajiyev, Jan Harley, Martin Salo, Mihkel Jäätma
Total funding: $33.8m
Sourcepoint
Sourcepoint is a software developer specialising in data privacy for the digital marketing ecosystem. Sourcepoint’s software provides features to protect user privacy, manage compliance, and grow revenues.
2015 – New York, USA
Ben Barokas, Brian Kane, Geir Magnusson, Jeroen Seghers, Matt Adkisson, Maxwell Newbould
Total funding: $43m
StackAdapt
StackAdapt is a native advertising platform. StackAdapt has an inventory of ads to supplement demand so that brands can accelerate their customer engagement and acquisition. Clients of StackAdapt can also access an array of tools including ad insights, reporting, and campaign management.
2013 – Toronto, Ontario, Canada
Vitaly Pecherskiy, Yang Han
Total funding: $1.6m
SuperAwesome
SuperAwesome pioneers digital marketing technology to enhance the children’s digital media ecosystem. SuperAwesome’s tech is designed to ensure the appropriate advertisements and compliance with data laws by their partners. The company also works with hundreds of brands and content creators to create appropriate content for millions of children to engage with online. The brand then works with its content creators and their marketing technology which to optimise social media campaigns to reach the right audience safely.
2013 – London, UK
Dylan Collins, Joshua Wohle, Tom Impallomeni
Total funding: $58m
Supponor
Supponor is a sports media and technology company that is working to turn real-world mass-audience TV visible signage into highly targeted virtual brand messaging in sports broadcasting, using perimeter advertising in sports. Supponor uses innovative AdTech to improve the way billboard advertisements are shown at live sports events, by tailoring ads according to TV viewers’ demographics.
Trufan
Trufan is an audience management platform that provides a channel for both brands and influencers to grow their respective communities and sell directly to their fans. Trufan helps their clients to meet their customer loyalty and marketing objectives by creating a direct channel to their most engaged and influential fans. Companies can then reward these fans and interact with them through the platform or gain deeper insights for campaigns by exporting the data.
2014 – Toronto, Ontario, Canada
Manu Goswami
Total funding: $3.6m
VidMob
VidMob is a video content creation network and platform where brands can create digital video ads with expert teams. To make video advertising more accessible for companies, VidMob has created an infinitely scalable marketplace, to connect brands and companies with professional editors to turn raw content into powerful video advertisements.
2014 – New York, USA
Alex Collmer, Craig Coblenz, Jason Donnell
Total funding: $121.6m
Zeotap
Zeotap is the provider of a Customer Intelligence platform offering predictive analytics and customer insight for brands. Zeotap utilises best-of-breed identity and profile data from partners with a full-stack technology platform for first-party customer data unification, identity resolution, third-party data enrichment, analytics/modelling, and activation.
2014 – Berlin, Germany
Daniel Heer, Projjol Banerjea, Stephan Schwebe
Total funding: $92.2m
This list includes startups that supply and support creative marketing.
Splento also helps improve your marketing – by creating visual content, tools and resources to aid marketing, attract new clients, highlight USPs, promote other advantages and much more…
As part of that role, here is our free webinar on video content and how it can help your insurance business – today.
For all your visual content you can record your videos yourself, or if you prefer – contact Splento for help.
We are experts in visual content – we make videos that make your business grow.
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