Event marketing is a popular and effective way for businesses to engage with their target audience and build brand awareness. In recent years, several trends have emerged in the event marketing space that are worth noting.
Current trends in event marketing
- Virtual and hybrid events: During the COVID-19 pandemic, virtual and hybrid events became increasingly popular. Virtual events allowed businesses to reach a global audience without the need for attendees to travel, while hybrid events allow for a combination of in-person and virtual attendees. These have remained as popular even in today’s post-pandemic environment.
- Personalisation: Businesses are now focusing on creating personalised experiences for their event attendees, including customising the event agenda and offering personalised gifts. This allows businesses to create a more engaging experience for attendees and increase their chances of conversion.
- Interactive experiences: Another trend that is gaining popularity is interactive events, which allow attendees to engage with the event in a more meaningful way. For example, businesses can create interactive installations, scavenger hunts, or gamified challenges to create an immersive and interactive experience for attendees.
- Live streaming: Live streaming has become a popular way for businesses to share their events with people who are unable to attend in person. Businesses can live stream their events on platforms such as YouTube, Facebook Live, and Instagram Live to reach a wider audience.
- Sustainability: Sustainability is an important trend that is gaining traction in the event marketing industry. Many businesses are now focused on creating events that have a smaller environmental footprint and promote sustainable practices.
Event marketing is a powerful tool for businesses looking to engage with their target audience and build brand awareness. With the rise of virtual and hybrid events, personalisation, interactive experiences, live streaming, and sustainability, businesses have a variety of options for creating engaging and impactful events.
To ensure that your event is captured in the best possible way, consider booking Splento to cover your photography and videography needs. Splento offers professional and high-quality services that will help you to document your event and create content that will enable you to promote your business and engage your audience long after the event is over.
Contact Splento today and let their team help you to create stunning images and videos of your event.
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Common FAQs about event industry trends
What are virtual and hybrid events?
Virtual events are events that take place entirely online, allowing attendees to participate from the comfort of their own homes. Hybrid events, on the other hand, are a combination of in-person and virtual events, where some attendees can participate in person and others can join virtually.
How can personalisation be used in event marketing?
Personalisation can be used in event marketing by customising the event agenda, creating personalised gifts or branding, and tailoring the event experience to specific attendees or groups of attendees. This helps to create a more engaging and memorable experience for everyone, which can lead to increased conversion rates.
What are some examples of interactive experiences?
Examples of interactive experiences in events include interactive installations, scavenger hunts, gamified challenges, virtual reality experiences, and more. The goal is to create an immersive and engaging experience for attendees, which can help to create a deeper connection with the brand or product.
How can live streaming be used in event marketing?
Live streaming allows businesses to share their events with people who are unable to attend in person. It can be used to reach a wider audience, promote the event before and after it happens, and allow more people to participate in the event.
What does sustainability have to do with event marketing?
Sustainability is an important trend that is gaining traction in the event marketing industry. Many businesses are now focused on creating events that have a smaller environmental footprint, promoting sustainable practices, and limiting their carbon emissions. This not only benefits the planet, but it also allows businesses to showcase their commitment to sustainable practices and appeal to environmentally conscious consumers.
What services does Splento offer for events?
Splento is a professional photography and videography service that offers a range of services for events. This includes coverage of the event itself, capturing key moments and highlights, providing on-site editing, and providing final edited images and videos for clients to use for promotional and marketing purposes.
Always here to help, Splento has professional event photographers available wherever and whenever you need one – globally. If needed, we can even be there with just a couple of hours’ notice!
And if you think that’s fast – wait until you see all your photos being edited, finalised and delivered back to you within 24 hours (and even the same day, if needed).
Contact Splento today for more details. You can book online in just 2 minutes.