Think of video and you might think of YouTube – the world’s largest video content platform, with over a billion users watching over 250 million hours each day. By 2022, it’s believed that online videos will make up more than 82% of all consumer internet traffic (Cisco). 

Get your video content right and you could reap the rewards! Some of the key benefits of using video include:

1. Increase the understanding of your product or service
   With 65% of people using YouTube to help them solve a problem, video provides a huge opportunity to help your potential customers to better understand your product or service. You can achieve this with explainer videos, product demos, live Q&As and more.
2. Build up trust
   People buy from people…and video provides a unique way to allow your customers and potential customers to see ‘behind the scenes’ and to provide a level of authenticity that can’t be achieved through text or still images. Think about it this way – 1 minute of video is equal to 1.8 million words to your audience! You could consider using Instagram Stories, Snapchat and customer interviews to help build up trust in your brand.
3. Improve your SEO
   YouTube – the 2nd largest search engine in the world – is, of course, owned by the largest search engine in the world – Google. It stands to reason that using YouTube would help your rankings and the research backs this up – your site is a whopping 53 times more likely to reach the first page if it includes a video! Search engines see video as high-quality content but be sure to include a good description and title that use your keywords.
4. Increase conversions
   A survey in 2018, commissioned by Facebook, showed that 62 percent of people said they were more interested in a brand or product after seeing it in Facebook Stories. Additionally, Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it! Get ahead of your competitors and start using video to inform and educate people about your brand.
5. Improve ROI
   Businesses using video are growing 49% faster than those who aren’t! Do we need to say more? You need to be using video to make an impact, increase sales and improve your ROI. 

Bonus Tip

Although YouTube is the largest video platform, it’s essential to find the right platform to use for your individual business. So, that might include Instagram and Facebook Stories, Snapchat, Vimeo or other new platforms as they arise.

So with 81% of businesses now using video as a marketing tool, it might be time for you to re-think your content strategy and start using video marketing to boost your business sales. 

Convinced that you need to use video content in your business but need some extra help? Splento provide videography packages (including video editing) at an affordable fixed hourly rate. Find out more.

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