You’ve poured your heart and soul into your business, but the sales aren’t where you want them to be.
What if I told you that the key to turning things around could be as simple as hitting “record”?
Video marketing isn’t just a trend—it’s a game-changer that can skyrocket your sales if you know how to use it.
91% of businesses are already leveraging social media videos as their marketing tool.
But with so many options out there, how do you choose the right tools to make your videos stand out?
Don’t worry, I’ve got you covered. In this article, I’m going to walk you through the 9 best video marketing tools that will help you create stunning videos and, more importantly, boost your sales in 2024.
Let’s get started!
1. Wistia
Wistia is an all-in-one video marketing tool, designed specifically to help businesses create, host, and track professional videos with ease. The tool makes it super simple to create videos that not only look good but also convert viewers into loyal customers.
What really sets Wistia apart is its focus on branded experiences and in-depth analytics, giving you the insights you need to understand exactly how your videos are performing and how to make them even better.
Key Features
- Advanced Analytics: Get detailed insights into viewer behavior, including engagement rates, play rate, and drop-off points, so you can tweak your videos for maximum impact.
- Lead Generation Tools: Use features like email gates and customizable cold email CTAs to capture leads directly from your videos.
- Customizable Video Player: Brand your video player with your logo and colors to ensure a consistent brand experience.
- Interactive Elements: Add annotations, links, and CTAs to make your videos interactive and drive action from your viewers.
- Seamless Integrations: Connect Wistia with popular marketing tools like HubSpot, Mailchimp, and Marketo to streamline your marketing workflow.
Pricing
Wistia offers several pricing tiers to suit different needs:
- Free Plan: $0/month – Includes up to 10 videos, a customizable player, and basic recording and editing features.
- Plus Plan: $19/month
- Pro Plan: $79/month (billed annually)
- Advanced Plan: $319/month (billed annually)
- Premium Plan: Custom pricing
2. Vidyard
Vidyard is a personal video marketing assistant who’s always ready to help you make that perfect pitch. Designed with sales and marketing teams in mind, Vidyard goes beyond just video creation—it’s all about using videos to build relationships and close deals.
Whether you’re recording a quick video message for a client or creating an in-depth product demo, Vidyard makes it easy to personalize your videos and track their effectiveness.
Plus, it seamlessly integrates with your CRM and email platforms, so you can send out videos that not only look professional but also drive measurable results. For those using email marketing tools like Klaviyo or exploring Klaviyo alternatives, this integration can further enhance your marketing strategy.”
Key Features
- Personalized Video Creation: Easily create and send personalized videos to prospects or customers, making your outreach more engaging and effective.
- In-depth Video Analytics: Track how viewers interact with your videos, including who watched, how much they watched, and what they clicked on, so you can follow up with the right message.
- Video Hosting and Management: Host your videos securely and organize them in one place. Vidyard’s player is customizable, so your videos stay on-brand.
- CRM and Email Integration: Integrate with tools like HubSpot, Salesforce, and Gmail to send videos directly from your email or CRM.
Pricing
- Free Plan: $0/month – Includes limited videos per month, video editing, sharing capabilities, and basic features.
- Pro Plan: $19/month
- Plus Plan: $59/month
- Business Plan: Custom pricing
3. Visme
Visme helps you cut through the rigorous process of video creation by offering an abundance of creative elements, including templates and digital assets, in a single place. Designed with non-designers in mind, it’s a simple and intuitive platform that makes video creation accessible to everyone.
Use Visme’s free online video maker to create irresistible videos with its easy drag-and-drop options. With thousands of templates available inside Visme’s dashboard, users with nearly zero content video editing skills can create captivating videos in minutes. Choose the relevant template with the right structure, and edit in seconds. You can create a variety of video sizes and formats like horizontal, square, and vertical. Visme also provides a vast audio library with royalty-free tracks, and you can add voiceover to give your videos a personal touch.
Visme is an all-in-one platform for your video marketing streamlining the creation of product demo videos, client onboarding videos, animations, promo videos, tutorials, explainer videos, etc. Seamlessly download videos in high-quality MP4 format, or upload your content to YouTube, and other social media platforms. You have full control over sharing options with the ability to publish videos publicly or privately.
This AI-powered tool acts as an AI companion for video creators, providing intuitive design elements and creative solutions that simplify the video creation process. Whether you’re an entrepreneur or part of a large team, Visme’s AI features help streamline workflows, making it easier to create engaging and professional-quality videos.
Key Features
Easy Drag and Drop Options: Choose the right template and ready-to-use structures to create your videos in seconds with easy drag-and-drop options.
Advanced Timeline Options: Visme’s advanced timeline options give you the power to optimize your videos precisely. You can arrange and rearrange design elements, and tracks, and mix audio easily.
Collaborative Feature: Create a project inside Visme’s Brand Kit and share a live link with your teams for collaborative work. Incorporate real-time feedback and make improvements to maintain efficiency and teamwork.
AI-Powered: Powered by AI, Visme broadens your creativity with its endless design elements and video capabilities.
24*7 Support: Team Visme provides continuous support via chat and email.
Pricing
Visme offers both free and premium plans. The starter plan is great for individuals and costs US$12.25/mon. Avail its pro plan for US$24.75 /mo to access powerful design tools and privacy features and manage your brand. The enterprise-level solution is available at custom pricing.
4. Canva
Canva is like the Swiss Army knife of design tools, but with a special talent for video creation. If you’re someone who loves a bit of creative freedom on your marketing ideas without getting bogged down by complex software, Canva is your go-to.
It’s perfect for making eye-catching video content, whether it’s for social media, marketing campaigns, media-rich SEO content or even internal communications. The best part? You don’t need any technical skills. Canva’s drag-and-drop interface makes it ridiculously easy to create stunning videos, complete with custom graphics, text, and music.
Plus, it comes with a huge library of templates that you can customize to match your brand’s style.
Key Features
- User-Friendly Drag-and-Drop Editor: Create videos with ease using a simple drag-and-drop interface. Perfect for beginners and non-designers.
- Extensive Template Library: Choose from thousands of professionally designed templates for everything from video intros to social media posts.
- Customizable Graphics and Text: Add your own graphics, text, and animations to make your videos unique and aligned with your brand.
- Integrated Stock Library: Access millions of stock photos, videos, and audio tracks directly within Canva, making it easy to find the perfect visuals and sounds for your videos.
- Collaborative Tools: Work with your team in real-time on video projects, making it easy to share feedback and ensure everyone is on the same page.
Pricing
- Free plan is available with limited templates and customization options. The paid plans start at $47 per month.
5. Descript
Descript is a dream come true-video marketing tool for marketers who need to produce polished videos without the hassle of complex editing software. What makes Descript special is its ability to edit videos like you would a text document—simply cut out the parts you don’t want by deleting the words from the transcript.
It’s perfect for creating tutorials, product demos, or even repurposing content for social media. And with features like automatic subtitle generation and AI-powered green screen, Descript helps you create professional videos in no time.
Key Features
- Text-Based Video Editing: Edit your video by editing the transcript. It’s as simple as cutting out words, and the corresponding video sections are automatically removed.
- Automatic Subtitle Generation: Descript automatically generates subtitles, making your videos more accessible and SEO-friendly.
- AI-Powered Green Screen: Replace backgrounds without the need for a physical green screen, perfect for creating professional-looking videos from anywhere.
- Overdub: Need to change what you said? With Overdub, you can edit your voice recordings, making it easy to fix mistakes or update content without re-recording.
- Multi-Language Transcription: Transcribe videos in multiple languages, expanding your reach to global audiences.
Pricing
Descript offers a free plan with basic features. For more advanced features, the Hobbyist plan starts at $12 per month per user. They also offer a Creator plan at $24 per month per user, which includes more robust features and priority support.
6. Adobe Premiere Pro
Adobe Premiere Pro is the powerhouse of video editing tools—it’s what the pros use to create Hollywood-level content. Accordingly, marketing consulting firms and big agencies use it more often than, for example, individual marketing freelancers. 75% of young adults spend over 3 hours daily consuming video content. So, if you’re serious about video marketing and want to produce high-quality, polished videos that can stand out in any setting, Adobe Premiere Pro is what you need.
Premiere Pro is packed with advanced features that allow you to do everything from basic edits to complex video productions. Whether you’re creating a simple social media clip or a full-blown ad campaign, Premiere Pro gives you the flexibility and control you need to make your videos shine.
Key Features
- Advanced Editing Tools: Cut, trim, and arrange clips on a multi-track timeline with precision. Premiere Pro also offers powerful tools for color correction, audio mixing, and special effects.
- Seamless Integration: Works seamlessly with other Adobe Creative Cloud apps like After Effects, Photoshop, and Audition, allowing you to create a complete production workflow.
- Support for Multiple Formats: Import and export videos in virtually any format, ensuring compatibility with all major platforms and devices.
- Customizable Workspaces: Tailor the editing environment to your preferences, making it easier to manage projects and maintain efficiency.
- Real-Time Preview: See changes in real-time without needing to render, which speeds up the editing process and lets you experiment more freely.
Pricing
Adobe Premiere Pro is available through Adobe’s Creative Cloud subscription. The standalone Creative Cloud Single App for teams plan costs $37.99 per month, which includes all the latest updates and features. If you need access to multiple Adobe apps, the Creative Cloud All Apps plan is available at $89.99 per month, giving you access to the entire suite of Adobe tools.
7. StreamYard
StreamYard is perfect for anyone looking to dive into live video marketing. Whether you’re hosting webinars, product launches, or even just engaging with your audience in real-time, StreamYard makes it incredibly easy to produce professional-quality live videos.
This tool is browser-based, so there’s no need to download anything—just log in and start streaming! Also, StreamYard allows you to multi-stream to various platforms simultaneously, helping you reach your audience wherever they are.
It’s a fantastic choice for marketers and businesses looking to add a dynamic, interactive element to their video marketing strategy.
Key Features
- Multi-Platform Streaming: Stream to multiple platforms like YouTube, Facebook, LinkedIn, and more simultaneously, expanding your reach without extra effort.
- Custom Branding: Add logos, colors, overlays, and backgrounds to your live stream, ensuring your brand stands out during broadcasts.
- Guest Invitations: Easily invite guests to join your live stream with just a link, perfect for interviews, panel discussions, and Q&A sessions.
- Screen Sharing and Comments: Share your screen with viewers and highlight audience comments directly on the stream, enhancing interaction and engagement.
- Recordings and Pre-Recorded Streams: Save your live streams for later use or broadcast pre-recorded videos as live content.
Pricing
Their Basic plan starts at $20 per month. They also offer a Professional plan at $39 per month, which includes additional features like full HD streaming and more guests per stream.
8. Simpleshow video maker
You can create simple, engaging videos with this AI-powered video maker tool.
Simpleshow is an intuitive platform that enables users to create engaging explainer videos quickly and easily. This online AI video tool also offers expert services designed to help communicate messages efficiently and effectively. simpleshow video maker makes complex information simple and accessible.
Trusted by leading organizations globally, simpleshow is used for training, marketing, internal communications, and much more.
This tool is perfect for sales and offers the following key features:
- Automated Script Writing: Generates video scripts instantly by answering a few questions.
- Content-to-Video: Transforms various content types (e.g., PowerPoint, PDFs, text documents) into explainer videos.
- One-Click Translation: Translates videos into multiple languages with a single click.
- AI-Powered interactive elements: Enhances videos with interactive elements powered by AI.
- Personalization and Branding: Customizes videos with corporate branding and personalized elements.
- Team Collaboration: Facilitates easy collaboration among team members.
- Creative Services: Offers professional creative services for custom video needs.
Pricing
Their Basic plan starts at $0 per month. The professional plans start from $129 per month.
9. Animoto
Last but not least, Animoto helps you create stunning videos in minutes, even if you have zero video editing experience. It’s designed with simplicity in mind, making it perfect for small businesses, marketers, and anyone looking to create professional-quality videos without the steep learning curve of traditional editing software.
Whether you’re making a promotional video, a product demo, or a social media clip, Animoto provides you with all the tools you need to make your content stand out. Just pick a template, drag and drop your media, and you’re ready to go!
Key Features
- Drag-and-Drop Video Editor: Create videos quickly with an easy-to-use editor that requires no technical skills. Just drag your media files, drop them into the timeline, and customize as needed.
- Pre-Designed Templates: Choose from a wide range of templates designed for various industries and video types, making it easy to create content that resonates with your audience.
- Stock Library: Access a huge library of licensed stock images, video clips, and music tracks, helping you add professional touches to your videos without needing to source additional content.
- Custom Branding: Add your logo, colors, and fonts to your videos to ensure they align with your brand identity.
- One-Click Social Sharing: Share your videos directly to social media platforms like Facebook, Instagram, and YouTube with just a click, streamlining your marketing efforts.
Pricing
Basic plan starts at $3 per month and Professional plan at $6 per month.
‘’The power of video marketing cannot be overstated. It’s not just about creating content; it’s about crafting an experience that resonates with your audience and drives them to take action.
By leveraging the right tools, businesses can turn every view into a potential conversion, ultimately leading to significant sales growth.”
[ – Ian Nicholls, Founder of AutomobileGarage]
Your Video Marketing Toolkit for 2024
With attention spans becoming shorter day by day, video marketing isn’t just a nice-to-have—it’s a must-have. The tools we’ve covered—Wistia, Vidyard, Canva, Descript, Adobe Premiere Pro, StreamYard, and Animoto—each bring something unique to the table.
Whether you’re a small business owner or a large enterprise, these tools can help you create, edit, and distribute high-quality videos that engage your audience and drive sales.
By leveraging the right mix of features—from advanced analytics to personalized content—you can take your video marketing strategy to the next level in 2024.
Ready to take your brand’s storytelling to the next level? Discover how Splento can help you create stunning, professional videos that resonate with your audience and drive real results.
About the Author:
Joy D’Cruz – a content marketing specialist currently working with SaSHunt. Joy has a keen interest in researching topics related to B2B and SaaS. During weekends, he enjoys spending time watching YouTube.