One of the many struggles when developing new properties is acquiring the interest of potential buyers, and sometimes funds. When you have nothing but drawings and floor plans, it can be hard for customers to see quite what you envision.
That’s where model-based design comes into play, and videos can show your customers exactly what to expect.
What are model-based development videos?
Modelling, either CGI or physical, is often useful when designing new property. The ability to see a 3D environment to scale can help with several things such as planning and development, but by also making use of development model video (videos filmed to explore and show what the developed property will look like), you can more easily market your upcoming property.
How does it work?
Potential customers can watch videos of your developing property to see just how the final product will look. If you’re building a block of apartments, you might decide to video a CGI model of the exterior and interior of an apartment. A potential resident can view these videos and gather an understanding of what the building might look like, both outside and inside the apartment – what the floor plan is like, how big each room is, as well as the scale of the apartment as a whole. Rather than making a decision on their interest based on looking at a set of floor plans, the apartments will be clearer to imagine, and buyers will be able to make a more informed judgement.
Choosing the right model type
Physical or CGI? While physical models are cheaper and often easier to make, what you can show with them can be quite limited. For an external view of your developing residential property, physical models can be easily filmed and show exactly what you need. You can also easily take apart your model to capture images of different aspects of the property, something which tends to be trickier in CGI. Where physical modelling falls short, however, is in catching more specific details such as furnishings or details in the building.
While CGI can be more expensive and tricky to work with at first, it can also be easier to film and more effective when done correctly. CGI excels at showcasing interior designs, allowing you to capture more intricate details such as furnishings and details in the walls or ceiling, such as light fixtures.
CGI can be used to create a 3D virtual tour of a property that potential customers can walk through, even before physical building has begun.
Depending on the size of the property, filming a CGI model can also often help create more of a sense of scale when compared to physical models, meaning the view a potential resident has while watching the video will be more similar to the view they’d have if they were in the real building.
The best of both worlds
It can sometimes be beneficial to utilise both modelling methods for your property. If you’re looking at creating a property video for a long-term development model, starting with physical models is often inexpensive and easier to work with, giving you a quicker more basic film of your property.
As your property is nearing completion and any necessary changes have been made, you can switch to CGI to benefit from the more detailed and to-scale interior views. You might even choose to video a physical model for the exterior of your property, while using a CGI model of the interior.
Producing model videos to market developing residential properties can be an effective way at gaining interest from potential residents, and it can even be helpful to develop any areas in which you might see needs improving. Although the process might seem a challenge, to begin with, the results are well worth it and can open your doorway into a world of new opportunities with buyers.
FAQ
1. Why should I use a video to market my residential property? Using a video allows potential buyers to visualize living in the property, showcasing unique features and the surrounding area in a dynamic and engaging way. This can significantly increase interest and accelerate the decision-making process.
2. What are the key elements to include in a property marketing video? A good property video should include a tour of the interior and exterior, highlights of unique features, the local neighborhood, and any recent upgrades. Incorporating testimonials or a message from the developer can also add credibility and appeal.
3. How long should my property marketing video be? Ideally, property videos should be between 1 to 3 minutes. This duration is enough to engage viewers without losing their interest, ensuring they watch the entire video and retain the key selling points.
4. Can video marketing help in selling properties faster? Yes, videos can significantly speed up the selling process by providing an instant visual representation, reducing the need for multiple in-person visits, and reaching a broader audience online.
5. What is the best time to shoot a property marketing video? The best time to shoot your property video is when the property is staged appropriately, and natural light conditions are optimal, typically during the morning or late afternoon. This enhances the visual appeal and highlights the property’s best features.
6. Should I hire a professional to create my property video? While it’s possible to create a basic video yourself, hiring a professional ensures high-quality visuals, proper editing, and a polished final product that can better attract potential buyers and convey a professional image.
7. How do I promote my property video effectively? Promote your video through multiple channels like social media, real estate websites, and email marketing. Also, consider SEO strategies for video content, such as using relevant keywords and tags, to increase its visibility online.
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