Regardless of whether your business is struggling to get by or swimming in profits, companies are always looking for the same thing – more profit! What if there was a way to pump up profits from behind a screen without lifting a finger – well, except for the one you use to click the ‘post’ button.
Time and time again we’ve demonstrated how video content will help drive up sales and build a good brand image. If you still aren’t sold, here are even more reasons to hire a video production service to create quality video content for your business.
How digital video content increases profits
1. Cheaper than TV advertising
Money saved is practically money earned, and that’s especially true when businesses are trying their best to cut costs. Well, the good news is that you no longer have to cancel the Christmas party (not for financial reasons, anyway), just switch from traditional (and expensive) methods of advertising to online video advertising.
Paid advertising tools on social media and ad networks are a great way to reach your target demographics. They also allow you to measure and adjust your campaigns according to how customers respond so that you don’t waste your resources pushing ineffective video content.
2. Videos persuade customers to act
Customers like to see what they’re buying before they commit to a purchase. Video content can showcase the company’s products and services so that viewer’s know what they’re in for.
Whether it’s to close on a sale or get a viewer to sign up for a newsletter, videos are great at encouraging people to take action and follow specific directions.
3. Greater recall value
Let’s say your customer generally does not shop online. Does that mean your video marketing efforts are a waste of resources? No, of course not. Humans are visual beings and can retain a lot of visual information, especially when it’s delivered in video form.
So the next time your prospect is in a store, they’ll be more familiar with your brand, and this will positively influence their buying decisions.
4. Puts your brand on the map
If you’re a small business just starting out, you need to get attention! If you want to compete in the big leagues, you’ll need a greater online presence. This is where video content can help.
Video marketing is a powerful method or raising brand awareness as it can reach a large portion of the masses. Live streaming is an especially engaging video form as it allows viewers to interact with the brand ‘up close and personal’.
5. Improves customer experience
Using video content to acquire customers is far more effective than text or even images. Videos are versatile and can be used throughout the customer journey to improve their experience.
Using explainer videos, posting customer testimonials, and customising videos for email marketing are all effective ways to boost your customer satisfaction levels without a huge expense.
Incorporating videos into your email and social media marketing campaigns will help people to notice your brand. Adding them to your website can reduce bounce rates and help improve your SEO rankings. All of which contributes to increased sales and higher profits.
The most important lesson to take away from this is that if you’re not using videos to drive your sales, then there’s a roof over your business reach. On the other hand, if you’re actively leveraging video marketing, the sky’s the limit to your profit potential.
Splento offers video production services to create content for all your business needs. A small investment today can reap profit tomorrow. So book your videographer today for only £149 per hour and have your video delivered in just 48 hours.
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