Websites with video content have an average conversion rate of 4.8%, while those without only manage 2.9%.
But, nearly 48% of content marketers think their companies aren’t making the most of video marketing.
Video marketing done right on your website turns traffic into paying customers.
So, if you’re not using video on your website yet, you’re missing out on an above-average industry conversion rate and a chance to connect with your audience by telling them your brand story.
Plus, making videos has become more affordable and easier than ever (you can even shoot great 4K videos with just your phone).
But between planning, gear, and editing software, video marketing can still be a bit tricky to master.
Read on to learn why video marketing is a must, how to optimize your website for it, and some top tips for creating great content that connects with your audience.
Video: The Hidden Power Behind Your Business
Ever wondered why your competitors seem to captivate their audience so effortlessly? The trick is in video marketing. The right kind of video content on your site works great for pulling in viewers and setting your business up for surefire success.
Here’s why:
Fun and Easy Ways to Learn
Videos are fun, engaging, and easy to understand compared to simple text. Watching someone give a step-by-step guide about product use is more helpful than reading instructions.
With graphics and animations, videos make difficult things very easy to digest.
Bringing Stories to Life with Emotion
Videos make things easier to understand, but more importantly, they stir up feelings among your audience. Use videos to spark emotions and tell stories that stick with viewers for a long time.
Building Credibility with Engaging Videos
Highlight your expertise and share authentic stories with your videos. Whether it’s behind-the-scenes snippets or customer testimonials, these videos strike a chord with your target crowd and build solid credibility.
Increasing Engagement and SEO with Videos
Search engines love great, engaging content and videos (especially after the helpful content update). And videos give your website’s SEO a solid boost. You see, Google likes it when its users get quick answers without them bouncing around different sites.
And nothing delivers information faster or better than a video. If users land on your site and get what they’re after in no time, you’ll be sitting pretty at the top of the search results.
How to Optimize your Website for Video Marketing
Video marketing doesn’t just mean slapping videos on your site. Your website needs to be in top condition (video-ready). Here’s what makes a website truly optimized for video marketing:
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Choose the Right Hosting
Your website hosting matters greatly if you really want to nail video marketing. The best website hosting keeps your site fast, so your videos load fast and keep visitors hooked.
No one wants to sit around waiting for a video to buffer (slow load times will have your potential customers bounce).
You need to have enough bandwidth to handle your traffic, especially when you’re streaming videos. Plus, with solid security, your content stays safe from online threats.
And as your number of videos and traffic grows, a reliable host will scale up with you so your site doesn’t crash under the pressure.
2. Optimize Descriptions and Video Titles
The video title and description need to be engaging on your website.
Use keywords you believe your customers are searching for and include those in your video titles and descriptions for better SEO. Do your keyword research for better results, though.
Video descriptions and titles should be concise and give an overview of what the video is about. Also, add closed captions for accessibility.
3. Better Load Times
Websites that load in under a second score the best conversion rates, around 40%. But if it takes an extra second to load, that rate takes a hit. It drops from 40% to 34% when it goes from one second to two.
Look out for your website load time, and if it’s taking too much time due to heavy video files, compress them without losing quality. Use lazy loading so videos only play when a user scrolls on them.
Late load times can cause potential customers to leave, so work on making your website as fast as possible.
4. Responsive for Mobile
Most video content is being watched on mobiles, so make your website responsive for mobile devices.
Your videos on mobile screens should look like they are made for them, and customers don’t have to zoom or pinch in to see what the video is about, so responsive design is key here.
5. Video Sitemaps
Search engines like Google are fast and great at finding text, but that’s not the case with video content.
Generate a video sitemap for your website so that Google can easily index your content by knowing what it’s about and help increase your website’s ranking.
6. Create Eye Catching Thumbnails
Your video’s thumbnail is as important as a book’s cover. Be sure it’s appealing, relevant, and interesting enough to grab customer’s attention.
An eye-catching thumbnail will increase your click-through rate and retain potential customers for longer on your website. But don’t make it too clickbaity—it’ll lose your users’ trust, and they’ll stop clicking on your content. Keep it engaging but genuine.
7. Clear Call-to-Action
Use a clear call to action to convert your casual viewer into a loyal customer. Don’t leave your viewers hanging after watching a video on your website.
It could be as simple as “Buy Now” or “Check out our products.” Ensure your CTA is clear and leads a customer to conversion.
8. Track Success
Keep track of how your videos perform and use analytics to see what’s working. Analytics data is gold for you, so use it wisely and improve your strategy for the best results.
Wrapping Up: Professional Videography Services
Create content that builds trust and brings conversions.
Work on these little things mentioned in the article, and your site will be all set for video marketing. And that means more engagement and higher conversion rates.
Ready to strengthen your brand with video? If you want your video marketing to stand out, go for a professional videography service.
Get in touch with us today and start engaging your audience like never before. Book your video production session now and make an unforgettable impact.