If you’re a freelance videographer looking to channel all your talent into a business, wedding videography can give you sizable profits for relatively straightforward work. If you’ve toyed around with the idea of becoming a wedding videographer, 2021 is the year to start your career.
This may sound counter-intuitive, given the circumstances, but as a result of this, there are many people making the decision to retire early from the videography industry, coupled with increased demand. After all the wedding cancellations and postponements of 2020, this year looks to be an extra-busy one to make up for it. Restrictions in the guest list size do not reduce the happy couple’s desire to have the ceremony filmed. Even more importantly, there are some excellent opportunities for offering live-streaming services which previously did not exist.
Yes, it’s scary to venture into your own business, let alone one in the creative industry. But if you start off the right way and stick to providing quality services, the payoff can be massive over the years.
As the wedding industry continues to grow (yay, love!), now’s the best time to enter the market. If you aren’t sure how to get started and need a helpful guide, we’ve got your tuxedoed back.
How to set up a wedding videography business
1. Buy your gear
No, we don’t mean your suit and tie. We’re talking about all the equipment you’re going to need to film the wedding ceremony, like cameras, microphones, video editing software, and something to give you stable movement, such as a gimbal.
If you’re just starting out, there’s no need to go and build up a massive debt investing in wedding videography gear. It’s alright to keep things affordable at the start and then build your way up later, buying 4K technology cameras and more. There is no right or wrong when it comes to wedding videography equipment; whatever feels right and enables you to achieve your style is a great choice of gear.
2. Establish Your Branding
Branding is an important step in distinguishing your wedding videography business from competitors. It starts with finding the right business name that resonates with your personality and target market. Your business name is more than just a label; it’s your first impression on prospects. It should be memorable, easy to pronounce, and show the essence of your videography style.
The next step is to create a memorable logo and pick a consistent color scheme for your website, business cards, and social media platforms. This way, you can create a cohesive visual identity that tells a story and brings emotions that align with the weddings you want to capture.
Your branding should be about creating experiences that connect with your ideal target and make them feel excited about your work. And this, even before they watch a single video from your portfolio.
3. Set up a website
The internet is the first place newly engaged couples will look for vendors, so it’s important to have an online presence. To grow your wedding videography services you must set up a website so that potential clients can easily view your past work and reach out to hire you for their weddings. Make sure you regularly update your website so that clients can follow your style of work.
4. Build a portfolio
Once your website is set up you’re going to want to furnish it with a video portfolio of your past work. No one is going to hire you without conclusive proof of your quality and style of video, and that’s where a video portfolio plays a significant role for your business. Video portfolios help clients assess whether your videography can be a good fit for their wedding, and makes the hiring process a whole lot easier.
5. Find clients
For any business starting out, the hardest part is finding clients to pay for their services. Marketing your wedding videography business can help reach your target audience in a smaller span of time and create awareness of your business.
Generally, for wedding videography, the best modes of marketing are through word-of-mouth and social media. If you’re stuck on how to best market your wedding video services, here’s an easy to follow guide on how to market your business.
Whether it’s a small catholic wedding in a rustic church or a traditional, three-day Hindu Shaadi, there is plenty of reason to start a wedding videography business. Getting into wedding videography can be a beautiful and rewarding experience, not to mention incredibly fun. It’s always essential to build your brand on trust, and that may take time, so patience is a key quality to have when getting into wedding videography.
If you’re planning on starting your wedding videography business this year, follow our suggestions and develop your plan.. There’s a lot to do and plenty to figure out, but you won’t have to do it all alone. Make a start – and if you need a little help, give Splento a call.
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