Blockchain has decentralised the way of storing and accessing data beyond our imagination and is emerging as one of the greatest disruptions to the tech industry. If you’ve tapped into the market of cryptocurrency then maybe you’ve already hit the motherload.
The challenge of having a cryptocurrency startup is that most of the population doesn’t know how it works, and if they do, they probably don’t trust it. This is where video marketing can help in cryptocurrency exchange.
Why cryptocurrency companies should use video marketing
A good video marketing campaign can make the riskiest of businesses appealing to potential clients. There have been multitudes of articles surrounding the buzz of cryptocurrency and blockchain technology but let’s be honest – how many people actually read them?
If you want to capture people’s attention and gain their interest in cryptocurrency, videos are the best format to use. Whether you want to improve your cryptocurrency’s online presence, secure funding for the startup or just educate your customers on how to go about things, video can be a versatile tool to serve all these purposes.
The best way to reel investors in is to get the word around about your cryptocurrency which can be done using a video campaign to promote your brand. If you’re successful in building a reputation and good name around the brand, investors will be swarming to get in on it.
Benefits of using video for marketing cryptocurrency
Engaging
Videos are proven to be more engaging and interesting when compared to plain text. So creating a video for your cryptocurrency can improve your viewer’s user experience and makes it easier to grab their attention.
Easy to explain
Most of us find the subject of blockchain and cryptocurrency to be full of jargon and technical concepts that are way out of our grasping abilities. Video make it easier to explain all these technicalities while holding the viewer’s attention.
Time-saving
Instead of reading a 15-page document on cryptocurrency, viewers can easily view a 3-minute video saving them quite a bit of time. If you can answer questions about your cryptocurrency in a clear and concise manner you can actively help your viewers to learn more about the subject.
Visually appealing
The most important reason to use videos to promote your cryptocurrency is that it’s visually appealing to anyone interested. Let’s face it, cryptocurrency may be interesting but it’s not a hot topic. So you can either showcase your cryptocurrency in rags or you can dress it up a bit and put it on a video to display to the world.
Video marketing for cryptocurrency
Blockchain is a tricky business so when you set up your cryptocurrency company, it’s all about how you take off. To help you out, we’ve got some tips on how you can manage your online video campaigns to build confidence in your cryptocurrency brand.
Promote and Inform
As important as it may seem to promote your cryptocurrency, it’s just as important to educate your customers on how it works. There’s no point marketing a product that customers don’t know how to use.
Blockchain development is not an easy topic to understand, and so considering this, try and make it easier to understand for interested customers through informational videos and video guides.
Most companies use animated explainer videos as it makes things easier to grasp, which can make for an attractive format.
Use tech experts
People are always looking for credibility when it comes to businesses in the infancy stage. So having an expert vouch for your work and product can be a great way to build trust with your customers.
Get tech experts to go on a live Q&A session or even record insightful vlog posts to add weight to your proposal and integrity to your presentation.
Leverage social media influencers
The best way to sell almost anything online is through influencer marketing. Like herd mentality – get one on board and the rest will follow. Collaborating with social media influencers can be very effective in spreading the word about your cryptocurrency.
Using crypto-influencers for video marketing is a very real and valuable opportunity that companies should seriously consider. You can also use the referral model or arrange giveaways for customers who get redirected from the influencer to make the campaign more efficient.
Don’t overcomplicate
Yes, all the technical stuff is important but it can also weigh in a little on the long and dry side, after a while. Don’t get too caught up in explaining the jargon. Try and keep the explainer videos short and simple, and do so in a way that the layman can understand.
After watching your video any new-to-crypto person should be able to understand the gist of your company but also shouldn’t leave the page because they accidentally dozed off. Keep it easy but also interesting.
Build a crypto community
While beauty brands have a community on Instagram and tech moguls have followers on YouTube, cryptocurrency companies should also attempt to create community followings to really make a difference.
Many cryptocurrency enthusiasts use Telegram to stay updated on industry news and there’s also untapped potential on Reddit for cryptocurrency companies.
Unconventional companies deserve unconventional methods of marketing, so try and build communities to establish a relationship with individuals interested in this niche.
Video marketing for cryptocurrency companies is the best way to encourage consumers and investors to participate. Simple videos can inform the vast majority of people that blockchain is the future and cryptocurrencies are nothing to shy away from.
With cryptocurrency exploding into the news more and more recently, it’s becoming the new go-to currency investment. Plenty of cryptocurrency companies have popped up and many may gain no traction due to high competition and poor exposure to the market.
Video marketing can be any struggling company’s salvation. We’re still in the nascent years of cryptocurrency, so make your move fast or be wiped away by the wave of new companies coming to supplant you.
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