A professional headshot is a key element of your brand. Whether it’s for your LinkedIn profile, company website, or professional portfolio, a high-quality headshot can leave a lasting impression. However, not all headshots are created equal. A great photo can communicate confidence, approachability, and professionalism, while a poorly executed one may do more harm than good.
We’ll explore the five essential dos and don’ts for your professional headshot to ensure you make the right impression.
Why a Professional Headshot Matters
Before diving into the specific dos and don’ts, it’s important to understand why a professional headshot is so crucial. Your headshot is often the first interaction someone will have with you, be it a potential employer, client, or networking contact. It gives people a sense of who you are before they even meet you in person. A professional, polished image can significantly enhance your credibility and approachability.
The 5 Dos for Your Professional Headshot
1. Do Hire a Professional Photographer
While smartphones today boast impressive cameras, nothing beats the expertise of a professional photographer. They understand how to use lighting, angles, and composition to capture your best look. A professional also brings experience in directing poses that flatter your features, ensuring the final image is polished and high-quality. When you invest in a professional headshot, you’re investing in your brand.
Tip:
Spend time researching photographers who specialise in headshots. Look at their portfolio to ensure their style matches what you’re looking for.
2. Do Dress Appropriately for Your Industry
The clothes you wear in your headshot should reflect the professional setting in which you work. Think about the culture of your industry when selecting your outfit. For corporate roles, a tailored suit or smart business attire is typically expected. On the other hand, creative industries may allow for more personality in your wardrobe choices.
Tip:
Stick to solid colours over busy patterns. Classic shades such as navy, black, and white tend to work well and don’t distract from your face.
3. Do Pay Attention to Grooming and Makeup
Good grooming is essential. Whether you’re clean-shaven or sporting a beard, ensure your facial hair is tidy. Hair should also be neatly styled. For those who wear makeup, it’s best to aim for a natural look that enhances your features without being overpowering. Makeup should not look too heavy, as this can look dated or unprofessional.
Tip:
If possible, get your hair trimmed or styled a few days before the shoot to give it a fresh and neat look. For makeup, consider hiring a professional makeup artist if you’re unsure how to achieve a camera-ready look.
4. Do Choose the Right Background
The background of your headshot can subtly influence how you’re perceived. While white or grey backdrops are classic and safe, you may want to opt for a more natural or professional setting that aligns with your work. For example, an office or neutral outdoor location can add depth and warmth to the image without distracting from the focus: your face.
Tip:
Discuss the backdrop with your photographer beforehand. You want a background that complements your appearance and keeps attention on you.
5. Do Reflect Your Personality
While maintaining professionalism is important, your headshot should also give a glimpse of your personality. A great headshot strikes a balance between professionalism and authenticity, making you appear approachable and genuine. If you work in a more creative or relaxed industry, feel free to show a bit of character through your expression or wardrobe choice. On the other hand, if your field is more formal, you can still project warmth and confidence without compromising on professionalism.
Tip:
Discuss your goals with your photographer. If you want to be more dynamic, approachable, or authoritative, they can help guide you toward a look that reflects your personality perfectly.
The 5 Don’ts for Your Professional Headshot
1. Don’t Use an Old Photo
Using an old headshot can be misleading. If your headshot is more than a few years old or you’ve changed your appearance significantly, it’s time for an update. People expect your photo to reflect how you currently look.
Tip:
Update your headshot every 2-3 years, or sooner if your appearance changes—like a new haircut or growing a beard.
2. Don’t Overdo the Editing
It’s tempting to touch up your headshot but avoid excessive editing or filters. Heavy retouching can make you look unnatural and distant. You want to look polished but still recognizable and real.
Tip:
Ask your photographer for light retouching that removes blemishes but keeps your natural look intact. Less is often more!
3. Don’t Wear Distracting Clothing or Accessories
Your outfit should not steal attention from your face. Avoid bold patterns, large jewellery, or flashy colours. Simplicity works best, so choose something professional and neutral that lets people focus on you.
Tip:
Solid colours like navy, grey, or white are usually safe choices. If you do want to add a pop of colour, keep it subtle.
4. Don’t Ignore Your Posture
Slouching or awkward posture can make you look unprofessional or unconfident. Stand or sit up straight with relaxed shoulders. A good posture can convey confidence and energy without you saying a word.
Tip:
Practice sitting or standing in front of a mirror before your shoot. A relaxed but upright posture works best.
5. Don’t Rely on Poor Lighting
Bad lighting can ruin an otherwise great headshot. Shadows on your face, uneven skin tones, or dark, dull lighting can make you look tired. Make sure the lighting highlights your best features and brightens up your face.
Tip:
Natural light or soft studio lighting works best. Talk to your photographer about the right lighting setup for your shoot.
Conclusion
A professional headshot is more than just a photo – it’s your first impression in many professional settings. By following the dos and don’ts outlined in this article, you can ensure that your headshot presents you in the best possible light. Make sure to hire a professional photographer, dress appropriately, and keep your headshot up-to-date. Avoid heavy editing, poor lighting, and outdated photos. The right headshot can boost your brand and open doors to new opportunities. Take the time to prepare, relax during the shoot, and let your personality shine through.
FAQ
How often should I update my professional headshot?
It’s a good idea to update your headshot every 2-3 years, or whenever your appearance changes significantly (e.g., new hairstyle or facial hair).
What should I wear for my headshot?
Wear clothes that reflect your industry. Stick to solid, neutral colours like navy, grey, or white. Avoid bold patterns or overly flashy accessories.
Can I use my phone for a headshot?
While phones have great cameras, a professional photographer will ensure your headshot has proper lighting, composition, and quality.
How much editing is acceptable?
Minimal retouching is best. Remove small imperfections, but avoid heavy filters or editing that make you look unnatural.
Can I smile in my headshot?
Absolutely! A natural smile helps you appear approachable and confident. You don’t need a big grin, just a gentle smile will do.
Find a talented photographer near me to make your special moments unforgettable.