Increased use of social media channels by companies is a crucial step towards increased sales, as it improves their chances to engage with the customers. On the other hand, due to the growth of social media, it is getting more and more difficult to stand out from the crowd. However, there is one powerful tool that has already helped thousands of businesses and individual specialists build up their reputation. And this tool is professional headshots.
First impression
Whether you work for yourself or you represent a larger company selling products and services, or even if you are just looking for a job as an individual, you will most likely have multiple profile photos across your various social media channels. Like it or not, but your social media profiles function a lot like your resume or even your cover letter. It is what your potential employers, partners and clients will look at as they form their first impressions of you. That is why it is incredibly important to always appear professional, both online and in-person.
Common mistake
According to recent marketing research, profiles with photos are reviewed seven times more often than those without photos. Not including any headshot at all is a common mistake among LinkedIn users. However, having some unprofessional personal photos as a profile picture might also reduce your chances of success or even damage them.
Simon Burton, whose title is Chief Executive Manager at Exposure Communications, says “I genuinely despair at the number of people who in the digital and social media age still don’t understand the importance and power of a professionally taken headshot. Frequently your headshot is the first thing people see when they are searching for more information about you, it therefore needs to convey what you want to say about your professional self and in that context selfies simply don’t cut it.”
Represent your brand
Your business’ website is your prospect’s first impression of you. Your business card. “In marketing, people buy people and if their first port of call is to ‘meet’ you via LinkedIn or social media, a cropped picture of you from a night out won’t cut it,” says Cecilia Law, Marketing Manager from Crown BC. “Just like your CV is your calling card, a professional profile picture helps to confidently represent your professional experience and personal brand so that people are more willing to engage with you and your company,” she adds.
The Importance of a Good Photographer
Whether you want to post your headshot on your social media pages or on your company’s website, you are always representing your business. That is why it is incredibly important to find a professional photographer, who not only cares enough to work with you, but can also take pictures you both can be proud of. The right photographer will prepare you in advance about what to wear and where to do the shoot in order to achieve the desired effect in your profession.
Book with Splento
Splento is the leading platform for hiring photographers that makes it easy to book top professionals for any of your needs even at a very short notice. Splento can provide you with excellent quality images, be it portraits and profile pictures, examples of product or corporate photography. Book a Splento headshot photographer on demand in London, to suit your needs and help your business thrive.
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