Half of marketers use visuals in over 91% of their content. And 32% of marketers say that images are the most important type of visual content.
That’s why many businesses use photography to promote events and boost brand recognition and recall.
In this article, we’re going to explore corporate event photography, the benefits of using this photography, and what you should do to achieve the best event photos.
What Is Corporate Event Photography?
Corporate event photography is just what the name suggests. It involves taking high-quality photos during the events that your business hosts.
These events might include:
- Professional gatherings
- Team-building activities
- Award ceremonies
- Networking events
- Product launches
- Corporate parties
- Trade shows
- Seminars
Branding is a key aspect of corporate event photography. During your events, you can capture images that highlight your company’s branding, such as logos, banners, or other branded materials. This helps reinforce your company’s identity in photographs.
Benefits of Corporate Event Photography
Here are some of the main benefits of corporate event photography:
- Brand promotion: You can use high-quality photos of your events in your marketing materials, social media posts, and company website. This helps you promote your brand and create a positive public image.
- Professional image: Professional photography will reflect well on your company. It helps you present a polished and professional image to clients, partners, and potential customers.
- Marketing and PR: You can use your event photos in press releases, newsletters, and marketing campaigns. This visual content can help you attract media attention and generate buzz around your company’s activities.
- Event highlights: Preserve and highlight the most important aspects of your events by capturing key moments, such as speeches, guest arrivals, audience engagement, and more.
Above is an example of an event press release. You can see the beautiful photography that complements the press release and makes it more visually appealing.
8 Tips for Creating the Best Shots of Your Event
Follow these best practices to ensure your photos are professional and align with the event’s goals.
1. Scout the Venue
Visit the venue of your event well in advance. This will help you get a feel for the layout, lighting conditions, and potential obstacles.
Determine where important activities will take place, such as the stage for speakers, breakout rooms, networking areas, and entries/exits.
Consider taking some test shots to understand the best camera settings for different parts of the venue.
Identify the best places to position yourself during key moments to capture different angles without obstructing the event flow.
2. Create a Shot List
If you’re in charge of organizing the event, then you already understand key moments and the different shots that’ll look good for your brand.
Make a list of the most important elements you want to photograph. This might include keynotes, panel discussions, award presentations, group photos, and branded elements.
3. Dress Appropriately
Whether it’s a black-tie gala or a formal business conference, your attire speaks volumes about your professionalism and attention to detail.
For such occasions, attire like stylish tuxedos and elegant gowns can effortlessly elevate your team’s appearance, showcasing a refined style that aligns with your brand’s image.
Also, consider wearing neutral colors that help you blend in with the crowd. Avoid flashy or overly bright colors that draw attention.
4. Get Candid Moments on Camera
Candid moments are moments where people are being their most real and authentic selves. To capture these moments, look for genuine emotions like laughter, surprise, concentration, or enthusiasm.
Use a longer lens to capture candid moments on camera so that subjects are less aware that they’re photographing.
Use burst mode in your camera to capture a sequence of shots and increase the chances of getting the perfect candid moment.
Just look at how this photo captures guests in a panel discussion naturally engaging in conversation about women in leadership.
5. Focus on the Details
When it comes to corporate events, every detail matters in shaping your brand’s image, and photography is no exception. Capturing the essence of your event preserves memories and is a powerful tool for brand promotion.
Whether it’s a gala dinner, product launch, or team-building retreat, professional event photography adds a touch of professionalism and authenticity to your brand. But don’t skimp on the details.
You can even opt for outdoor retreats and team-building activities to bond with your employees. However, this trend toward nature-inspired settings brings unique challenges for event logistics, especially accommodations.
Finding places to stay in remote or scenic locations can be tough, which is where RV rentals come in handy. They offer comfy and convenient lodging, ensuring everyone’s needs are met while adding a fun twist to the experience.
Always think one step ahead. That way, once the day comes, you can spend your efforts capturing the beauty of the event.
Don’t forget to capture shots of the venue setup, including decorations, table settings, signage, and branded materials.
Have promotional items or hosting a giveaway? Photograph it. You should also document event programs, brochures, and other printed materials.
Don’t have the time to capture all these details? Consider using professional photography services.
6. Engage With Attendees
Smile and be friendly with attendees. Make people feel comfortable around you. Politely ask for posed photos, especially for important guests, event sponsors, or groups.
Try to avoid interrupting people during conversations. When in doubt, ask for permission before snapping a photo.
7. Capture Your Brand
Include your company logo, banners, and branded materials in your shots. Make sure your photography style aligns with your branding guidelines.
For example, if you tend to use cooler tones in your brand’s imagery and visuals, do the same in your corporate event photography.
And if there are any aspects of the event that reflect your company’s culture and values, highlight them.
8. Choose the Best Shots
After the event, carefully review all the photos to select the best ones. Choose images that best represent the event. Get rid of duplicates and low-quality shots.
Use photo editing software to enhance the images and make them pop out on the screen/page.
Conclusion
Corporate event photography is all about documenting your events in a way that showcases your company’s brand and culture at professional gatherings.
Your event photos are the literal visual representation of your company’s activities, so make every one of them count.
Need help in achieving high-quality event photos? Trust Splento. We help you capture the most splendid moments at your company events.
About the author: Britney Steele
Born and raised in Atlanta, Britney is a freelance writer with 5+ years of experience. She has written for a variety of industries, including marketing, technology, business, finance, healthcare, wellness, and fitness. If she’s not spending her time chasing after three little humans and two four-legged friends, you can almost always find her glued to a book or awesome TV series.