Imagine you are scrolling through your social media feed. Suddenly, a captivating image grabs your attention. You stop to view the picture and click on it to dive into further details. That’s the power of photos. Visuals speak before you even read a single word.
As a business owner, you should also focus on finding pictures that draw viewers to your brand. Compelling copy, a social media post description, or a blog post combined with the right images can double your marketing results.
However, finding the photos that work for your brand is more challenging than it sounds. Many brand owners need help, and even some need help to get the required pictures for marketing purposes. So, how would you find the best visuals for your brand promotion? If you are confused about it, there is nothing to fret about.
This article will discuss some helpful practices for finding the right images for your brand. So, let’s get started.
Make Smart Use Of Search Engines
Whenever searching for something, everyone tends towards the conventional search engines. But remember, the searches on such resources can only prove beneficial if you use them smartly, especially when finding the right visuals.
In addition to typing the specific keywords into the search bar, you can narrow your searches using search filters. This can help you sort out the pictures based on colors, format, location, and other specifications.
For instance, let’s say you want an image that features the travel destination in Canada. To find the most relevant photos, you can set the region to “Canada.” By doing so, you can make the search engine retrieve the pictures of all the relevant tourist spots uploaded in the set locations.
Apart from that, you can also benefit from the particular features a search engine offers. For example, you can use Google Search Operators for different purposes, such as finding images that contain a specific work in their title. This increases the chances of discovering the most suitable pictures.
Utilize Reverse Image Search
Performing visual searches is one of the best ways to find photos that align with your brand’s style. It is beneficial when you already have a reference picture and want to explore similar visuals relevant to it.
You just have to input a sample picture using an efficient photo search tool to search by image. The reverse image search tool scans the visual features of the provided image and compares them with a vast database to find the most matching photos. Then, it shows the identical pictures in results along with their resources.
By scrolling through the visuals featured in the results, you can expose yourself to similar styles. With so many options, you can choose the picture that has the potential to work for your brand truly. Plus, you can locate the original creator of the image, allowing you to make authorized use of visuals. This is a great way to discover photos that match your brand’s aesthetics without risking copyright violations.
Discover User-generated Content (UGC)
The pictures generated by your brand’s users can add a layer of authenticity to your marketing campaigns. This type of visual can be beneficial when you need to build a credible brand image in front of existing and prospective customers.
Sometimes, the images created by users of your brand go unnoticed by you, but you can find them later. To discover such visuals, you can search for posts where customers have tagged your brand on social media platforms. Also, looking through hashtags related to your brand products or campaigns can help you navigate UGC pictures.
This will help you make stock of real-life images your customers share, allowing you to use them anytime you want. If your products are unique, you can also consider performing picture searches. This can aid you in finding profiles of users who have posted appreciative content regarding your brand with product pictures.
Explore Stock Image Platforms
Many brand owners and marketers, especially those new to the market, must be aware of stock image platforms. If you are also among them, let’s tell you that these websites are excellent sources of high-quality pictures, mainly created for marketing purposes.
These platforms provide an extensive collection of visuals in different categories. Whether your brand lies in food, technology, travel, real estate, or any other category, these sites have many pictures to offer you. So, you can explore the stock platforms to find the best images for your brand.
You can filter your searches by color, orientation, and style like search engines. This facility can assist you in maintaining a consistent visual identity by using similar images every time. However, the filters may be less than search engines and vary from site to site.
An important thing to remember regarding stock platforms is that some offer free pictures while others have premium options. Whatever picture you use, remember to review its licensing terms to avoid any legal issues.
Search Across Social Media Platforms
Social media platforms, especially Pinterest, Facebook, and Instagram, are excellent sources of suitable pictures. Millions of images are shared on these sites daily, providing an opportunity for branded content creators to locate relevant visuals.
Apart from text-based searches, there are different ways to explore these platforms. For instance, you can search for relevant hashtags to find images of a special event, landmark, culture, etc. Also, some social media channels allow you to narrow down searches using different filters, such as location tags.
In addition to these methods, you can also sift the profiles of influencers who do photography related to your niche. Well, while sourcing pictures from social media platforms, it should be in your mind that you use them with the original creator’s permission or purchase their license. This allows you to utilize images for your brand promotion without fearing copyright violation.
Wrapping Up
Search engines, reverse image search tools, social media channels, and stock image platforms can help you find the best visuals for your brand. A wise use of all these resources can enable you to enrich your marketing campaigns with attention-grabbing pictures. We hope you will make the most of the ways mentioned in this article.
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