A great presentation – the event was organised by Splento event photography – the easiest and cheapest way to hire event photographers worldwide for £99 per hour.
On 30th May, Splento held a presentation to discuss the importance of professional event photography – and it was well worth the time invested.
As they explained, event photography is more than just snapping a few images of your event to record the day – proper professional photography and videography are integral to every stage of an event – including its initial promotion.
People simply engage more with visual media, they explained. 90% of the information transmitted to the human brain is visual; most of us interact with the world visually more than with any other of our senses.
What this means, in reality, is that we respond to visual media above all other interactions, and this is why getting it right is so important –
Poor visual media and visual content translate into poor engagement with consumers.
So great quality visuals – professional visuals – are vital at every stage of your attendee’s experience journey.
Attendee engagement starts well before your event begins and continues long after it has finished.
For event organisers, this means that just about everything you do should be driven by your visual content.
For example, as Splento pointed out, in event promotion, you are not selling a physical product, you are selling an experience that has yet to take place in the future.
Your job in promoting the event is to project your potential attendees into that future and get them to picture themselves at your event, what they will experience, and what they will get out of it.
The best way to tap into their imagination, engage with them, and get them to book your event is to do this visually.
That’s just one example, of course, there were several more, explained and broken down in detail, to demonstrate the benefits of superior event photography and videography – and how to make it work for you.
Splento also took a dive into how you can decrease the cost and increase the impact that professional visuals can have on your event.
Importantly, they ran through the numbers to demonstrate that, done correctly, hiring professionals to handle your visuals actually makes for great ROI. Because, rather obviously, it needs to make financial sense to make any sense.
The presentation broadly fell into three sections and covered the following areas:
- Why you need an event photographer
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- Why is a dedicated professional event photographer or videographer so essential?
- Hiring a professional vs. doing it yourself
- How to choose an event photographer or videographer
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- Skills and experience required – a solid portfolio
- Equipment checklist
- All-inclusive service vs. pay-as-you-go
- The essential event visuals you need:
a. Pre-event
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- Marketing – social media
- Website and ticketing
- Emails and print media
- Updates and anticipation building
- Last year’s event
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b. During the event
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- Hot wall
- Video booth
- Live projection within the event
- Live streaming and live updates
- Rolling promotion for subsequent days
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c. Post-event
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- Review and feedback from delegates
- Thank you for attending
- Dripped reminders
- Follow-up sales (email/touchpoint sequences)
- Next event promotion
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The discussion was in-depth, and informative and certainly made the case for professional photography and videography.
All in all, it was a successful event itself!
Needless to say, the visuals displayed were stunning (you would expect nothing less from Splento), but the information and practical advice were second to none.
A great educational, informed experience, and if it is ever repeated, make sure you don’t miss out!
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