We’re going to start with a bold statement – how to make a good video is not an optional skill for you.

In contradiction to every previous generation, social media has developed rapidly and is now an integrated part of our daily lives. It has changed the way we communicate, interact, and consume content. Social media platforms such as Facebook, Instagram, Twitter, YouTube, and now TikTok all have millions (even billions) of active users, making them an ideal platform for your business to connect with your target audience.

One of the most effective ways to engage with your audience on social media is through videos. Videos are a powerful tool that can help you tell your brand’s story, showcase your products or services, and build a loyal following. But creating a good video for social media is not easy – in fact, one of the most common questions our professionals are asked here at Splento is how to make a good video!

Well, it requires planning, creativity, and a good understanding of your target audience. In this article, we will discuss how to make a good video for social media and boost your online presence.

 

How to make a good video

1. Define your objectives

Want to know how to make a good video? Before doing anything else, you need to define your objectives. What are your expected outcomes with this video? Is its purpose to help by increasing your brand awareness, or perhaps you are looking to generate new customers? Make sales? Defining the principal objectives will help you create a video that is tailored to your specific goals – and that will go a long way towards making it a success.

 

2. Know your target audience

Knowing your target audience is crucial when creating a video for social media. Who are you targeting? What are they interested in? What needs to they have that your product or service addresses? Understanding your target audience will help you create a video that resonates, and encourages them to take action.

 

3. Keep it short

Social media users have short attention spans, so it’s essential to keep your video runtime to a minimum. Ideally, your video should run between 30 seconds and two minutes long. Make sure your video is engaging from the start and gets to the point quickly.

 

4. Use high-quality audio and visuals

Visuals and audio are the critical components of a good video. Use high-quality visuals that are relevant to your message and brand. Make sure your audio – especially any speech – is clear and free from background noise and interference. If you’re using music, make sure it’s royalty-free, or that you have the necessary licenses to use it.

 

5. Tell a story

People love stories, and storytelling is a powerful way to connect with your audience. So one way how to make a good video is to use storytelling techniques to create a narrative that resonates with your target audience. Your story should be authentic, engaging, and relevant to your brand.

 

 

6. Add a ‘call to action’

Your video should have a clear call to action (CTA) that asks the viewers to take some kind of action either during or after watching your video. Whether it’s to visit your website, sign up for your newsletter, or buy your product, make sure your CTA is clear and visible.

 

7. Optimise for social media

Finally, in this how to make a good video list, is to make sure your video is optimised for social media. Different social media platforms have different video requirements, so make sure you’re creating a video that fits the platform you’re targeting. Use relevant hashtags, captions, and descriptions to make your video more discoverable.

 

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So to sum up, creating a good video for social media requires planning, creativity, and a good understanding of your target audience. By following these tips, you can create a video that resonates with your audience and helps you achieve your objectives. Remember to keep it short and sweet, use high-quality visuals and audio, tell a story, and always add a clear CTA. With the right approach, you can boost your online presence and skyrocket your social media impact.

FAQ

1. What type of video works best for social media?
Short, engaging videos generally work best for social media, especially formats like stories, reels, and tutorials. Consider creating content that aligns with your brand’s goals, whether it’s informational, entertaining, or product-focused, to keep your audience engaged.

2. How can I improve the quality of my social media videos?
Investing in good lighting, clear audio, and stable filming equipment can elevate your video quality. Editing tools can enhance visuals and add text or music to keep viewers interested and add polish to the content.

3. How long should my social media video be?
The ideal video length depends on the platform, but shorter is often better. Aim for 15-30 seconds for platforms like Instagram and TikTok. For YouTube or Facebook, slightly longer videos work if they provide valuable content to keep viewers watching.

4. What should I include in my video to engage viewers?
Use attention-grabbing visuals, compelling stories, and a clear call-to-action. Engaging captions, interactive elements like polls, or personal narratives can help your audience connect with the content and keep them watching longer.

5. How often should I post videos on social media?
Consistency is key. Try posting videos 1-3 times a week, depending on your platform and audience. Quality is more important than quantity, so ensure each video adds value rather than simply aiming for frequency.

6. Do I need to use hashtags in my video captions?
Yes, relevant hashtags can expand your reach. Research trending hashtags in your niche, but avoid overloading—3 to 5 well-chosen hashtags are usually enough to increase visibility without distracting from the content.

 

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