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Our graduates Shav, Lily and Barbara explain the steps took in launching virtual tours in San Diego.

Shav: Tech companies and start-ups think, behave, and communicate differently. The versatility of the environment we were placed in during our placement allowed us to identify VR as a product for which there is a need for in San Diego - especially in the wake of the Covid-19. Covid-19 has undoubtedly had a deep impact on how we behave, from zoom calls for birthdays to Netflix parties, and we identified as a team that to adapt to these changes and future proof marketing efforts, there really is no better option than VR. We faced many challenges along the way, and in this virtual video chat we discuss our approach to market research, content marketing, sales, PR and more.

Lily: When contemplating what product to launch, virtual tours was a no-brainer. Considering the current global climate, we thought this product would be very well received by the “non-contact” economy. Nowadays, visual content is the most effective way to engage and attract customers and boost sales. I’m very proud of our team for banding together to launch a brand new product in a US market. The process was not without its challenges but I am grateful for the chance to learn the foundations of SEO strategy, content marketing, lead generation and visual content production.

Barbara: Thinking of today’s current climate, virtual tour was easily picked as the winning product amongst the many we thought of. Visual content is rapidly growing and it will only keep doing so in the next few years, and that’s why we decided to launch virtual tours in the US market. We faced many challenges but thanks to what we learnt during this process we were able to overcome them as a team.